Achieving the best possible picture quality on SmartTVs whilst managing the huge variance in Internet data rates is challenging. It is even a greater challenge to add support for internet-based accessibility of services such as subtitles. This is where the novel features and applications of HbbTV 2.0 provide solutions. IRT shows the potential of these new technologies and presents first HbbTV 2.0 showcases at IFA 2015 in Berlin at the ARD booth “Digitale Welt“ in hall 2.2, and at IBC 2015 in Amsterdam at IRT's booth 10.F51 in hall 10.