Broadcasters are scaling up their online video, IPTV and over-the-air digital transmission solutions at a rapid pace not seen since the advent of color television. With the need to transmit the same content to SD- and HD-over-the-air towers, both in 4:3 and 16:9 aspect ratios, broadcasters have little time to think about the explosion of mobile devices that would benefit from multicast, unicast or hybrid delivery solutions.

Fortunately, Media Excel has a long history in delivering mobile television, providing the hardware and software backend for 90% of the US mobile TV market in recent years. In addition, with the advent of adaptive bitrate technologies, Media Excel's n-Screen solutions allow broadcasters to deliver the highest possible quality content that the on-the-go consumer can receive at any given moment of their highly mobile lives, augmenting the number of advertisements delivered across all of a broadcaster's key delivery platforms.