HERO allows content distributors to expand as their customer base does and easily scale up as demand increases. This allows content aggregators to match their needs to their revenues. They can add channels by simply increasing the density of their existing HERO systems with HERO accelerator hardware instead of adding completely new systems in their already crowded data centers. Content distributors are in the same predicament as Broadcasters, lots of new technology and devices for video distribution but a conundrum on where to invest their money. Content Distributors are also in the services industry and have to invest in capital upfront to meet demands of an expanding customer base which is not immediately covered by their revenue flow.