AI is changing how media workflows run. As Raj explains, we’re now in a stage where AI goes beyond automation - transforming into orchestration that intelligently steers operations across the content lifecycle. One area where this evolution brings immediate ROI is encoding and transcoding. AI-driven orchestration can cut bandwidth usage by 30% or more, while also improving video quality at the same bitrate. Both live and file-based workflows are seeing the impact today.

That’s why we built HERO; our modular, AI-native orchestration platform that’s built for agility across edge and cloud. From intelligently scaling on demand to optimizing codecs and syncing seamlessly, HERO puts AI orchestration into action where it matters most. 

Want to discover how orchestration unlocks efficiency and agility? Read Raj’s full article here and don’t miss the chance to meet him at IBC Show, Booth 1.D52.