Telcos are suffering from the explosion of video on the internet. They are generally seen as simply the pipeline for others to generate revenue by streaming their content on the internet. Especially troublesome is the demand for video on tablets and smart phones which can clog mobile networks. More and more Telcos are looking to attract and retain customers by offering premium services for their broadband and mobile customers which include live, streaming video and video-on-demand services. They also wish to gain control and reduce the network requirements for distributing video to mobile devices. By utilizing the HERO package Telcos can offer premium video services to their customer base on a multitude of devices. HERO's scalable and dense solution also ensures that Telcos will be able to add services as demand increases with a minimal amount of investment.